Business Pages are coming to Google+

As it stands right now, Google+ is for people only — no businesses.  In fact, Google has made it very clear that brands and organizations should not have a presence on Google+ at this point in the field test.  However, business pages are coming soon.

Search Engine Land has the full details, but Google’s Bradley Horowitz made it obvious:

Let me be clear – and I’m sorry if this wasn’t obvious – we are not currently supporting brands, organizations, and non-human entities in the Google+ field trial. While we should have been clearer about this, there are some fields in the registration form (asking for a first name, a last name, an age and a gender) that indicate that.

Supporting these non-human entities is an obviously great feature – we have no allergy to it at all! It’s just not part of the system we are currently testing.

The field trial has limitations that I know are frustrating – ranging from lack of “obvious” features to inability to invite the people you most want to share with… We weren’t kidding when we said this was early and a test… and if the product leads to more frustration than you can bear, then that’s understandable and I promise that you will see fast and meaningful progress… and you can jump back in when we meet your bar for minimum viable functionality.

More importantly, Google’s head of Commerce, Jeff Huber, said the following in a comment on Mike Blumenthal’s blog:

And pre-emptively answering a question — yes, we will have (smb) business profile pages on Google+. I can’t announce a launch date yet, but we want to make them *great*, and we’re coding as fast as we can.

So they’re coming… eventually.  Given Google’s rapid development pace so far, I expect we’ll see them fairly soon.  I sure hope so.