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Google will retire Blogger and Picasa brands; moving them under the Google+ brand

July 5, 2011 By 12 Comments

If you needed more proof that Google is taking Google+ seriously, Mashable has some big news — Blogger and Picasa will be renamed to match the Google+ brand.  Blogger will become “Google Blogs” and Picasa will become “Google Photos”.

To be clear, nothing bad will happen with Blogger or Picasa, as they’re just being renamed.  The transition will take place over the next six weeks or so.  A fun sidenote in the post is that the public launch of Google+ will happen on or before July 31, so less than four weeks away.

This makes perfect sense to me, especially with Picasa.  Most people know what Blogger is, but I’m guessing most of your typical users have no idea what “Picasa” even means.  ”Google Photos”?  That makes perfect sense.

Other brands are likely to be rebranded as well, though Google has said that YouTube will remain as is.

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  • http://www.dialashop.com dialashop

    Google seems to be doing alot of changes lately. Its hard to keep up. I like Blogger it would be ashame to see it go. I suppose that its progress.

    • mickey

      Don’t worry, it’s not going anywhere. It’ll just be called “Google Blogs” instead of “Blogger” and maybe get a difference color scheme for the main site. Perhaps they’ll add more connection between it and Google+, but all in all it should stay about the same for most users.

  • http://staticsan.blogspot.com Wade

    Hopefully Google won’t persist in forcing people to one Google Account. People really do want multiple accounts for different services and even multiple accounts on the same service and both separate from other Google services. They ran into that problem with YouTube and I don’t think they’ve really solved it.

    • mickey

      Wade — I hope you’re right. To their credit, at least now it’s easier to maintain multiple Google Accounts, since you can have more than one going in a single browser with their “switch account” feature.

      I’ll be interesting to see what they do in that regard…

    • http://sillyhumans.blogspot.com Bains

      One of the biggest reasons I switched just about everything to Google is so that I wouldn’t have to have so many different accounts. As more online groups I use have gone to Google it’s been wonderful to be able to logon to everything automatically simply because they now use my Google account.

      Heh! I was wishing that they’d buy FB so I didn’t need separate info there as well, but Voila! Google + is teh shiznit!

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  • http://about.me/brendancosgrove Brendan Cosgrove

    I’m hoping the “public launch” will include Google Apps. So many times, the FULL integration or launch of google products always leaves Apps users waiting even longer.

    • mickey

      Brendan — I sure hope you’re right. I tend to think it will, but they haven’t commented either way on it yet.

    • http://paulgailey.com Paul Gailey

      I wonder if they will delay the Apps launch until after the public launch to be on the (even) safer side. If July 31st is the public launch maybe mid August will see an Apps launch – this is purely my speculation, not any Google insight. My reasoning is here: http://qr.ae/71ryp you’re welcome to speculate with me.

      • mickey

        Paul — That seems quite feasible. In terms of scaling it makes sense too. Open it up to all Gmail users, adjust to the (hopefully) heavy load, then open to Apps users once things are caught back up.

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